Spirit of Ramadan

Take part in our initiative and we will donate AED 1 to Beit Al Khair society for every like, retweet and +1 that helped in spreading the spirit of Ramadan. In addition to donating money, we will be donating a day of our time to helping Beit Al Khair society. Help us reach our goal of 20,000 AED.

Our Donations So Far

5000AED

LBi is a marketing and technology agency blending insight and creativity to solve business problems. We work with many of the world's best brands to help them define and execute their digital strategies.

For more information please visit www.lbimena.com

Join our initiative by sharing what Ramadan means to you by using the hash tag #spiritoframadan in your tweets.

The Bait al Khair Society was established in 1989 and provides programs and funding for disadvantaged UAE nationals including the poor, widows, divorces, patients, low-income nationals, families of prisoners, disabled nationals, nationals with special needs, orphans, and students. The Bait Al Khair Society works closely with public welfare societies and institutions in the UAE to carry out its charitable endeavors.

For more information please visit www.beitalkhair.com

The personal opinions expressed in this campaign are those of Amy McFarling and Humza Ijaz, not LBi. Join the conversation!

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EID!

Our 'Spirit of Ramadan' campaign has provided all of us at LBi a better understanding of Ramadan, as well as of Amy and Humza. The campaign brought to light how much we are all able to share when we shake off the daily clutter and really see the abundance of good will we all have to offer.

As a result of the campaign, AED 5,000 has been raised through the help and kind hearts of the public.

We had a lot of fun along the way. The 15-strong LBi team volunteered with Adopt-A-Camp and helped by supporting the packing and distribution evening that was held on August 18th 2011. It was amazing to see the whole community pulling together.

Wanting to really 'walk the talk' of our campaign, we asked ourselves what else we could do to live the 'Spirit of Ramadan'...check out the contributions of time, money, and effort we collected:

Amy - AED 3084: contributed through her 'no anger, no swearing challenge' (lots of penalties!), Zakat, women's clothing, and a day's time to assist the Beit Al Khair society with making a difference in someone's life.
Humza - AED 1000: contributed through Zakat, clothing, as well as a day's time to assist Beit Al Khair society.
Diego - AED 1000: contributed by providing clothing for men
Ayesha - AED 500: contributed by donating clothing for children
Chenine - AED 100: contributed by cooking dinner for her building's cleaners
Iyad - AED 250: contributed through cash donation

We're proud of our team and hugely grateful to everyone who supported us in this amazing campaign. We wish it weren't ending!

Eid Mubarak... LBi Cares!

Humza is a Creative Director at LBi. He is on a mission of educating his boss - Amy on everything about Ramadan. If he can prove to her that the information he is sharing is actually really useful, Amy will approve every "share" with a dirham for charity. AWESOME - we know. Now we need your help in spreading the word!

Amy is the Managing Director at LBi. She moved to the region a year ago and is keen to gain a deeper understanding of Ramadan and support the members of her team who are practicing Muslims. She has been dared by Humza to take a series of challenges to educate herself and prove her determination.

Amy is the Managing Director at LBi. She has just moved down to the region and is keen to know what Ramadan is all about. She has been dared by Humza to take a challenge of educating herself on Ramadan and in return she will commit to converting every "share" linking back to this website with a dirham for charity.